The University of Tennessee Municipal Technical Advisory Service (MTAS) has created a publication that is a guide for municipalities in the use of social media. I often refer to CTAS publications and training programs here. What CTAS does for counties, MTAS does for municipalities. While the publication is directed more toward cities, there is information that may be of interest to any local government. It discusses how social media may be used for interacting with employees, communicating with citizens and marketing your community. It reviews the benefits of using social media but also provides warnings for potential areas of concern related to privacy, employment and harassment.
The 22 page publication can be found here.
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